The Makeup Hub is written by Elena Marsh, a makeup artist with a background in editorial and bridal work. Every tutorial here — smokey eyes, glam, bridal, Halloween or a specific eye shape technique — is written the way she'd actually walk a client through it in the chair, not as a generic look description copied from a photo.
Each tutorial covers the real technique behind a look — product order, blending method, and the specific mistakes that make a look fall apart or fade early — rather than just describing the finished result. Realistic time estimates and difficulty ratings are based on how long a look actually takes a reasonably practiced person, not a professional working at studio speed.
The Makeup Hub is part of Gesmine-Invest Limited, a UK registered company (number 14120136), registered office at Hardy House, 269 Poynders Gardens, London, SW4 8PQ.
If a technique in a tutorial doesn't work as written for your eye shape, skin tone or skin type, that's useful to know — the goal is tutorials that actually work the first time, across as many faces as possible.