The Makeup HubFantasy/Character › Clown Makeup Look

Clown Makeup Look

By Elena Marsh · Published 2026-08-06 · Medium difficulty · 30 min

Clown Makeup Look — front view

A clown makeup look doesn't require the thick, skin-drying white face paint most costume kits include — white cream product used only around the eyes and mouth, combined with exaggerated brows and an oversized mouth shape, reads clearly as clown makeup.

This approach also removes far more easily at the end of the night than a full face of clown-white paint, using regular makeup remover instead of a heavy-duty scrub.

Jump to Tutorial ↓

Lightly sketch the exaggerated eyebrow and mouth shapes with a pencil before committing to full color — these two features carry most of the 'clown' recognition, so getting their shape right matters more than any other single step.

Clown Makeup Look — Pinterest pin Save this look for later — pin it to your fantasy/character board.

Clown Makeup Look

Difficulty: Medium Time to apply: 30 min Occasion: Halloween/Costume

What You'll Need

Steps

  1. 1. White base only where needed, not the whole face

    Use white cream eyeshadow or a very pale concealer around the eyes and mouth area only, rather than covering the entire face — this reads as clown makeup without needing thick, hard-to-remove white face paint.

  2. 2. Exaggerate the eyebrows

    Draw arched, exaggerated eyebrows higher than your natural brow line with black eyeliner or eyebrow pencil, well above their normal position.

    Clown Makeup Look — close-up detail
  3. 3. Bright colored eye makeup

    Apply a bold color (red, blue or bright pink) heavily across the eyelid, extending it out further than a normal eyeshadow application would.

  4. 4. Oversized mouth outline

    Use red lipstick or lip liner to draw an exaggerated mouth shape that extends beyond your natural lip line, then fill in fully.

  5. 5. Add a small red nose accent (optional)

    A small dab of red cream product on the tip of the nose, blended slightly, adds a clown-specific detail without needing a foam nose prop.

  6. 6. Set everything

    Press setting powder over all the colored product to prevent it from smudging or transferring throughout the event.

Tips & Common Questions

Do I need actual clown white face paint for this?

No — using white cream eyeshadow or pale concealer only around the eyes and mouth, rather than the entire face, gets a clown effect using normal makeup bag products and removes with regular makeup remover.

How do I make the eyebrows look exaggerated without looking messy?

Draw the shape lightly first with a pencil before committing, keeping the arch higher and more curved than your natural brow — a clean, deliberate line reads better than a thick, sketchy one.

Will this smudge if I'm out for hours?

Setting powder over the white and colored areas significantly extends wear — this look uses more cream product than most others on the site, so setting matters more here than usual.

How is this different from a horror-style clown look?

This version is deliberately more classic/comedic (bright colors, symmetrical exaggeration) rather than the asymmetrical, smeared, unsettling styling of a horror clown look — the technique can be adapted toward either direction.